Our Story
Built on a Shared Vision
Founded on family values and generations of insurance experience, our company was built with one purpose in mind: to create meaningful relationships while delivering real solutions. Larry Carter, Richard Carter, and Jay Carter came together with a shared vision to serve business owners, agents, and agencies with integrity, professionalism, and care. Backed by 100+ years of combined industry experience, they understood that success in business is not just about products or services; it is about trust, connection, and commitment.
Focused On Lasting Relationships
At North Lake Benefits Group, our mission is to help owners, business owners, agents, and agencies find the solutions and support they need to grow and thrive. We believe in building lasting partnerships and being a dependable resource every step of the way. More than business, we are a legacy of service, experience, and relationships.
Partnered with Top Providers
North Lake Benefits Group has partnered with industry leaders like Aflac, one of the most recognized providers of supplemental insurance in the United States. Aflac's wide array of plans are designed to help individuals and families manage out-of-pocket expenses that traditional health insurance may not cover, providing an added layer of financial protection. Through this partnership, our agents are able to offer customized, well-known coverage options that are both practical and dependable.
Driven by Experienced Leaders
Meet the team who defines our mission, supports our agents, and shapes the future of our company.
